Benefits and Cost

How much does it cost?

An athlete or professional sports teams reputation is worth a lot of money.

It can be the difference between making the playoffs and not making them, or in some cases, the difference between winning and losing

This is why many teams and athletes invest in online reputation management (ORM). ORM can help bury negative stories and articles about an athlete or team, helping to preserve their reputation.

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Benefits:

Oregon State University's (OSU) Sports Fanatic website defines ORM as "the proactive management of the reputation of a person, business, product, or organization."

In the context of professional athletes and sports teams, ORM can be used to preserve and protect the reputations of players and teams. It can also be used to build and enhance the reputations of players and teams.

There are a number of short-term and long-term benefits of ORM for professional athletes and sports teams. Some of the key benefits are listed below.

Short-term benefits:

  • ORM can help players and teams manage negative publicity.
  • ORM can help players and teams build positive relationships with fans, sponsors, and the media.
  • ORM can help players and teams protect their reputations online.
  • ORM can help players and teams have a strategy to combat negative comments effectively.

 

Long-term benefits:

  1. ORM can help players and teams maintain a positive image over time.
  1. ORM can help players and teams attract new fans and sponsors.
  1. ORM can help insulate against future negative press